Lazada Enhanced Seller Center

Partner Support

This article contains the frequently asked questions regarding the enhanced Seller Center.  Click on one of the following questions to get more information:

 

Enhanced Seller Center

Seller Rating

How weekly rating impacts you

Closer Look on Seller Rating

Clear Performance Overview in Lazada Seller Center

What is seller rating and how do I improve it?

What can I do to improve my rating?

Scale Up Your Operations

Seller Transparency

Why is Seller information (Size, Time, Time on Lazada) being shown to Customers?

What are the information about Seller that will be shown on website (PDP page only)?

What is the benefit I can get with this feature?

Can I edit the information being shown to customers?

Can I remove information I don’t want to show?

Seller Communication with Customer

What is Seller - Buyer Direct Communication?

How it works?

How to report inappropriate questions from customer?

 

 

 

Enhanced Seller Center

 

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Seller Rating

What is seller rating and how do I improve it?

Seller Rating is the numerical representation of the your operational performance which is calculated on weekly basis. Seller performance is rated from 1 to 5, with 5 being the highest or excellent performance which is determined by 3 factors - lead time, cancellation rate and returns. 

Results will be shared with sellers by email which is sent out every Thursday.

Did you know?

To Improve your seller rating

1. All orders must be handed over to your assigned 3PL within 24 hours

2. Avoid out of stock cancellations by updating your stock twice a week

3. Ensure all products sold on Lazada are of high quality and as per advertised, to avoid inconvenience returns. 

 

 

 

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How weekly rating impacts you

  • Sellers with exceptional performance tend to get better visibility online.
  • Higher visibility will lead to higher sales volume.
  • Customers can write a product/seller review online after item has been delivered.

 

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Closer Look on Seller Rating

 

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Clear Performance Overview in Lazada Seller Center

 

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What can I do to improve my rating?

You can do the following to improve your selling rating:

a. Leadtime - Check pending orders regularly, package and ship orders timely


b. Cancellation rate - Monitor available stock and update stocks level in Seller Center regularly

 


d. Returns - Ensure that the product is authentic, brand new and in perfect condition, product information reflects the product condition, product is packed according to packaging guidelines to prevent damages

 

 

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Scale Up Your Operations

  • To help performing sellers grow gradually, the Daily Order Volume Limit is influenced by weekly Seller Rating.
  • Sellers with higher seller rating will receive a higher Daily Order Limit. Seller with a low seller rating will have Daily OVL reduced.

 

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Seller Transparency

Why is Seller information (Size, Time, Time on Lazada) being shown to Customers?

This is to enable Customers to understand who they are buying from. The information being shown are those which are important to Customers when they are making purchase decisions.

 

What are the information about Seller that will be shown on website (Product Display Page - PDP page only)?

Seller Size is determined by the number of items a Seller sold in the last 28 days. Sellers are ranked within their own category.

 

Time on Lazada is the length of times since Seller's is "live" on Lazada.

 

 

What is the benefit I can get with this feature?

Your performance matter for our customer and their experience purchasing with us.  Making visible your performance may contribute into the purchasing decision of our customer as customer would compare your performance against other.

To know more, on how to manage your orders, click here.

 

Can I edit the information being shown to customers?

No, the information shown are facts about you as a Seller on Lazada.  We do not allow Sellers to edit this information.

Some tips on improving your Seller metrics:

Grow your business to increase Seller Size!  Key drivers of growth starts with adding great assortment at good prices, and ensuring you have attractive images and engaging product description.  Once you have mastered the basics, focus on driving traffic to your products through marketing and participating in our biggest campaigns!

 

Can I remove information I don’t want to show?

No, the information shown are facts about you as a Seller on Lazada.  We do not enable Sellers to edit this information.

 

What if my information seems incorrect?

Please contact Partner Support if you discover errors in your Seller information shown on the website.

For further assistance, you may reach out to our Partner Support Center via "Contact Us" or Chat.

Operation Hours : Monday - Friday ( 9.00 AM - 6.00 PM ) excluding Public Holidays.

 

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Seller Communication with Customer

 

 

 

What is Seller - Buyer Direct Communication?

 

 

How it works?

 

 

 

 

 

 

How to report inappropriate questions from customer?

 

If you have any other questions regarding this incentive scheme, please feel free to reach out to your Key Account Manager or Partner Support for assistance.

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