Tips and tricks for good product content

Content

This article contains the frequently asked questions regarding tips and tricks on producing good content for a product. Click on one of the following questions to get more information:

How do I format texts in HTML?

How do I create the best product content?

What are the best practices for product image?

 

How do I format texts in HTML?

In any business, product presentation is considered as  a major factor when it comes to conversion. As members of thriving-commerce community, LAZADA sellers are encouraged to learn basic Hyper Text Markup Language (HTML) in order to organize and customize the way on how their item information will be presented.  

Intimidating as it might sound, HTML coding is actually easy and fun to learn. The Seller Center utilizes minimal HTML tags and only a few of them are considered "mandatory" for product creation. For instance, you have to use the Bullet Tag in order to create your product highlights.  

Here's an example of the Bullet Tag in raw form and how it would appear in the site: 

HTML Code for Bullet Points

<ul><li> Description</li>

<li>Description</li></ul> 

 

Example:  

<ul><li>OS 8, upgradable to iOS 8.3</li> 
<li>4.7" LED-backlit IPS LCD, capacitive touchscreen</li> 
<li>Dual-core 1.4 GHz Cyclone (ARM v8-based)</li> 
<li>16GB ROM</li> 
<li>8MP Rear Camera, 1.2MP Front Camera</li> 
<li>Wi-Fi 802.11 b/g/n, Bluetooth 4.0Nano-SIM</li></ul> 

 

LAZADA considers product highlights as a mandatory attribute and it should always be presented in the above stated form. In addition to this, there are also optional HTML coding which can be done for your product's long description.  

Here's a quick rundown of the HTML codings that you can use for your long description.

 

Bold = <b>text</b> 

 

Next line = <br> 

Paragraph = <br><br> 

 

Http://htmledit.squarefree.com/ is an awesome website that allows you to check the raw format of your HTML codes  and how it would appear in the site instantly.  You may also take your coding skills up a notch by checking out https://www.w3schools.com/tags/tag_code.asp 

 

Do take note that HTML coding is vital for the Mass Uploading process  and should never be taken lightly. Learn it, wield it and upload your products with ease and efficiency.  

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How do I create the best product content?

Product description should be as informative as possible. We suggest using the combination of text and images in presenting your product content. You can add product videos if available.

We recommend adding the following information to enhance the quality of your content:

1. Technical Specifications table - For listings under Mobiles & Tablets, Computers & Laptops, Consumer Electronics, Cameras, and Home Appliances.

2. Size Chart - For listings under Fashion, Sports & Outdoors (Shoes & Attire only), Baby & Toddler (Shoes & Attire only), and Toys & Games (Shoes & Attire only).

3. Videos - Product videos from official websites. NO unboxing and product review videos allowed.

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What are the best practices for product image?

Product image best practices:

1. Images should be in minimum of 500 x 500 pixel dimension, and a maximum of 2000 x 2000 pixel dimension. (1:1 ratio)
2. Image should have a white background
3. The product should contain 80% of the canvas
4. No obscene photos
5. Have a minimum of 3 images, and a maximum of 8 images
6. Product should be unwrap and clearly focus
7. No watermark or other graphics

These guidelines should be followed to avoid your product getting rejected for quality check. 

 

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