Product quality control

Content

Product quality control had been restructured to serve sellers better in providing the needed information in upholding the product standards that we stand upon in Lazada.

Rejection reasons are now categorized into different business scenarios to specify and group together the reasons in ensuring sellers understand what impact does the product have when they breached the rules. The business scenarios are:

Business scenario Explanation

Logistic control

Logistic limitation (e.g. stand alone battery, power bank, custom regulation, oversized, overweighed, high value/volume products)

Legal restriction

Legal restriction (e.g. restricted by law in the selling country, registration needed, SG HSA prohibited, Refurbished product)

Market regulation

Culturally sensitive content – due to sexual, religious, political concern (e.g. marijuana)

Lazada policy

Related to safety (e.g. helmet), business concern (e.g. Lazada gift card - cannot be sold by unauthorized seller), external link/contact information (e.g. phone number)

Counterfeit control

Related to counterfeit, cheating (e.g. fake USB capacity, not genuine product)

Content Quality

Product title has misaligned information with product description, wrong categorisation

 

 

Logistic control

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Legal restriction

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Market regulation 

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Lazada policy

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Counterfeit control

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Content quality

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We also govern products in terms of various other reasons and parameters, making sure that the products online are at their highest potential. Click on these topics if you have SKUs that have been rejected due to these reasons:
1. Lagging products
 
 
 

Lagging Products

For products that have high search exposure but low page views in product page for the past 90 days, it will automatically fall under “Poor Quality” section in product overview.
 
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What does it mean by “High search exposure but low page views”?
When there are a lot of search histories under search bar, but no clicks into individual product page. See example below.
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What can you do to improve the product's performance?
You can edit the product to improve product performance. View how to improve product content here. To monitor your product performances, check out Business Advisor here.
 
 
 

Duplicate products

If there are products with highly similar product attributes under the same seller, the product is considered to be duplicate.

For example, if Seller 123 has 2 products – Product A and Product B with very alike product details as below, it is considered as duplicate product. 

 
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Under Lazada Policy, we lock the duplicate products that have lower sales, less history of add to cart, and less click rate. When the product is locked, it will fall under “Policy Violation” tab in product overview page.

By automatically removing the product that is not performing, it allows the rest of your products to come up higher from the search result, have higher chances to be looked at, thus better chance to make a sale.

However, if you believe your product is not a duplicate and should not be locked, please file an appeal to our Partner Support Center.
 
 
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